Date
10/01/2025
Lucentis
Our goal was to bring Lucentie's unique design line together with the luxury digital experience it deserved, and to capture a measurable growth momentum on a global scale by eliminating technical barriers.
Shopify Website Design
Growth Marketing
Problem
Before crossing paths with PlufDigital, Lucentie faced two major barriers that limited the brand's potential and hindered its growth:
Lack of Communication and Transparency: Disconnected communication processes and operational slowness experienced in the previous agency encounter had damaged the brand's trust in digital strategies. Inability to access real-time data led to indecisiveness.
Incorrect Ad Management & Strategic Blindness: No target audience segmentation was made in the ad accounts, and the budget was spent inefficiently due to incorrect bidding strategies that did not align with the perception of luxury consumption and incomplete funnel structures.
Technical Infrastructure and Website Errors: There were critical technical errors on the website that negatively affected both the user experience and site speed and data tracking. This prevented the qualified traffic coming to the site from converting.
Solution and Application
SEO
From the very first day of our partnership, our priority has been to establish full transparency and a bond of trust with Lucentie's management. We rebuilt the process on three core pillars:
Seamless Communication and PlufApp Integration
Real-Time Data and Tracking: Thanks to PlufApp, our AI-powered growth application that we integrated into Lucentie's ecosystem, we made ad performance, revenue breakdowns, and critical metrics trackable in real time.
Proactive Communication: By eliminating the cumbersome processes between agency and brand, we established a fast, transparent, and solution-oriented communication network. The brand remained in full control of the campaigns' progress at all times.
Website Improvements (Frontend & Backend)
Backend & Data Optimization: To prevent data loss in the conversion funnel, we perfected the installations of Meta Conversions API and Google Analytics 4. By fixing critical errors in data tracking, we ensured the algorithm was correctly fed.
Frontend & UX Renewal: To smooth the users' purchasing journey, we resolved design errors in the interface. We boosted the conversion rate by optimizing mobile and desktop navigation processes, as well as page loading speeds.
Strategic Ad Management and Campaign Activation
Technical Ad Optimizations: Dismantling past faulty structures, we transitioned to a multi-stage Full-Funnel advertising strategy that separates cold, warm, and hot target audiences. We optimized lookalike audience structures and catalog ads with creatives suitable for luxury brand positioning.
Timing and Accurate Campaign Structure: Thanks to pinpoint campaigns launched in the right season, to the right audience, with the right bidding strategy, we maximized the return on every spent budget.
Results and Metrics
This holistic transformation we achieved with Lucentie directly reflected on advertising accounts and turnover in a short time:
200% ROAS Increase: Return on ad spend (ROAS) increased by exactly 3 times, thanks to our strategic and technical touches.
Zero Data Loss and High Conversion: While cart abandonment rates decreased with frontend and backend improvements on the website, records were broken in overall conversion rates.
Sustainable Growth: Backed by real-time insights provided by PlufApp, Lucentie continues to grow confidently and aggressively in the digital world.
Site and Service Improvement
Optimization
Other Projects
Tools and Technologies
