Date
09/07/2025
Je Te Veux
Our goal was to merge Jeteveux's unique design identity with a flawless user experience in the digital realm, eliminating technical and design obstacles on the website to rescue the brand from a loss-making advertising spiral and guide it to high profitability.
Shopify Website Design
Growth Marketing
Problem
Before partnering with PlufDigital, Jeteveux faced critical barriers that prevented it from growing its digital presence and efficiently converting its advertising budget;
Design and User Experience Shortcomings: The website's current visual language and interface design did not fully reflect the product quality offered by the brand and did not instill enough confidence in potential buyers.
Backend Errors Blocking the Purchasing Journey: Technical issues on the backend of the site disrupted the flow of users from cart to payment, leading to significant customer drops in the conversion funnel.
Inefficient Ad Performance and Loss-Making ROAS: Due to incorrect targeting, incomplete data tracking, and optimization issues, the return on ad spend (ROAS) hovered around 0.80. Far from making a profit from its advertising investments, the brand was operating at a loss.
Solution and Application
SEO
To revive Jeteveux’s digital ecosystem, we launched a holistic optimization process covering both visual and technical infrastructure:
Advanced Design and User Experience (UX/UI) Renovation
Design Optimization: We redesigned the website's interface in a modern, aesthetic way that aligns with the brand identity. By correcting the visual hierarchy, we enabled users to browse products more comfortably.
Backend Improvements and a Seamless Purchasing Journey
Resolving Technical Errors: We identified and cleared all backend errors that directly disrupted the purchasing journey. By smoothing out the payment steps, we minimized the user cart abandonment rate.
Strategic Ad Management and ROAS-Focused Growth
Data-Driven Campaign Structure: We rebuilt the target audience structures and creative strategies in the advertising accounts. Thanks to the backend improvements we made on the website, we ensured that the advertising algorithms were fed with accurate data, enabling pinpoint optimizations.
Results and Metrics
This fundamental transformation we carried out in the website infrastructure and advertising strategies became a virtual turning point in the brand's commercial performance:
From Loss to High Profitability (3.45 ROAS): The ROAS rate, which was 0.80 before the collaboration and was causing a loss for the brand, rose to 3.45 after the PlufDigital touches. For the first time, the advertising budget converted into revenue with such high efficiency.
Seamless Purchase Funnel: Thanks to backend optimizations, all technical obstacles in the purchasing journey were eliminated, achieving a permanent and measurable increase in conversion rates.
Strong Brand Perception: The renewed design and smooth user experience elevated Jeteveux's digital brand value and customer loyalty.
Results and Metrics
To revive Jeteveux’s digital ecosystem, we launched a holistic optimization process covering both visual and technical infrastructure:
Advanced Design and User Experience (UX/UI) Renovation
Design Optimization: We redesigned the website's interface in a modern, aesthetic way that aligns with the brand identity. By correcting the visual hierarchy, we enabled users to browse products more comfortably.
Backend Improvements and a Seamless Purchasing Journey
Resolving Technical Errors: We identified and cleared all backend errors that directly disrupted the purchasing journey. By smoothing out the payment steps, we minimized the user cart abandonment rate.
Strategic Ad Management and ROAS-Focused Growth
Data-Driven Campaign Structure: We rebuilt the target audience structures and creative strategies in the advertising accounts. Thanks to the backend improvements we made on the website, we ensured that the advertising algorithms were fed with accurate data, enabling pinpoint optimizations.
Site and Service Improvement
Optimization
Other Projects
Tools and Technologies
