Date
19/02/2026
House of Leila
Our goal was to bring House of Leila's aesthetic and unique brand identity together with a flawless shopping experience in the digital world; by resolving the technical glitches on the website, we aimed to capture a profitable and measurable upward trend on a global scale through our AI-powered creative vision and regular social media management.
Shopify & Growth Marketing
Growth Marketing
Analysis
Prior to the PlufDigital partnership, House of Leila was struggling with the following issues that prevented it from reaching its full potential on digital channels and reduced its operational efficiency:
Visual and Technical Infrastructure Issues: Incorrectly sized images and pixelation errors on the website damaged the premium brand image, ruined the page aesthetics, and weakened the user experience.
Backend Errors Interrupting the Shopping Process: Systemic backend problems and the lack of variation options made it difficult for visitors to find the combinations they were looking for, leading to significant loss of revenue at the cart stage.
Creative Block and Low Return on Ad Spend: The lack of dynamic and engaging visual content in ad accounts to capture the target audience resulted in inefficient budget spending and low return on advertising spend (ROAS).
Inconsistent Social Media Communication: The lack of a specific plan and system on social media channels made it difficult to connect with the follower community and caused organic engagement opportunities to be missed.
Strategic Solutions and Implementation
Strategic Solutions and Implementation
To elevate House of Leila’s digital performance and establish a sustainable growth system, we redesigned the process in three core areas:
Perfecting Technical and Visual Infrastructure
Visual Layout and Pixel Correction: We resolved all image sizing and pixel issues on the site, ensuring the website looks sharp, flawless, and worthy of a luxury brand identity on all screens.
Flexible Variation and Backend Integration: To streamline the shopping steps, we resolved backend issues and integrated advanced variation modules into product pages. This enabled users to reach their desired size and color options within seconds.
Artificial Intelligence (AI) Supported Content Creation and Targeted Ads
Creative Transformation with AI: Breaking away from standard design templates, we produced innovative, high-converting visual and video content using artificial intelligence (AI) technologies.
Spot-On Campaigns for the Right Audience: We placed the AI content we developed at the heart of our advertising strategy. By matching new collections with exactly the right target audiences through advanced Full-Funnel setups, we executed high-converting campaigns.
Structured Social Media Cycle and Community Management
Systematic Content Planning: We aligned the brand’s social media accounts with a corporate and aesthetic calendar. Through regular posting and a premium aesthetic language, we initiated a strong organic engagement cycle.
Site and Service Improvement
Optimization
Achievements
This comprehensive digital transformation operation we implemented directly translated into success for House of Leila’s commercial and brand performance data:
200% ROAS Increase: Thanks to the power of AI-enhanced creatives and optimized targeting structures, ROAS (Return on Ad Spend) achieved a full 200% increase.
Seamless Shopping Experience: While cart abandonment rates declined due to visual, pixel, and backend fixes, newly added variation alternatives created a significant leap in on-site purchasing rates.
Strong Organic Engagement: Thanks to planned social media management, the engagement rates of the accounts soared, and paid advertisements were supported by a loyal audience coming from the organic side.
Other Projects
Tools and Technologies
