DATE
05/01/2024
Studio Foxglove
Drawing inspiration from the organic flow of nature, Foxglove passionately crafts pieces that help every body feel seen, celebrated, and beautifully comfortable.
Services
Shopify & Growth Marketing
Category
Fashion
Client
Studio Foxglove
Analysis – Performance & Responsiveness
As a brand renowned for bespoke dresses and a high-touch showroom experience, Studio Foxglove needed a digital presence that could reflect its elegance without compromising performance. Their previous e-commerce platform lacked visual finesse, was slow to navigate, and failed to support modern conversion needs.
Performance
Shopify Migration & Speed Optimization: We transitioned the brand to Shopify, selecting a performance-optimized theme and eliminating unnecessary scripts to improve loading speeds.
Premium UX Foundation: With a structured product flow and minimalist design hierarchy, the new layout delivers a refined experience that mirrors the quality of the physical showroom.
Scalable Architecture: The new infrastructure not only supports local operations but is fully prepared for multi-regional expansion.
Responsiveness
Device-Adaptive Interface: Every screen size is supported with fluid, elegant layouts from mobile devices to tablets and desktops ensuring users enjoy the same elevated experience across the board.
Seamless Navigation: Users can now browse collections or book appointments effortlessly, thanks to clear page structure and responsive touch interactions.
Problem
Prior to our collaboration, Studio Foxglove’s digital store was outdated, visually misaligned with the brand, and operationally inefficient. With a strong showroom presence but minimal online impact, the brand needed a seamless way to translate in-person elegance to a digital-first experience — especially as they expanded beyond Turkey.
Site & Service Improvement
Visual Disconnection from Brand: The old platform’s rigid design didn’t reflect the premium, couture essence of the label.
Complex Booking Process: There was no intuitive way for users to schedule showroom appointments online.
Limited Multi-Market Readiness: The infrastructure wasn’t prepared for international sales or localization needs.
Visual Rebranding via Shopify: We designed a custom Shopify theme with refined typography, soft color palettes, and image-forward layouts to match the brand’s aesthetic.
Showroom Integration: A dedicated booking system was integrated, allowing users to select dates, view availability, and confirm appointments with ease.
Global Expansion Ready: Currency support, localized content, and logistics integrations were put in place to prepare for expansion into Middle Eastern markets.
Solution
Studio Foxglove’s transformation was a collaborative and detail-oriented process. From discovery sessions to deployment, we ensured every element of the site was in line with the brand’s couture values and business goals.
Communication & Deployment
Design-Led Partnership: Our team worked closely with Studio Foxglove to define brand visuals, UX structure, and service flows that elevate the online experience.
Strategic Digital Alignment: Through regular feedback cycles, we helped align the online showroom, appointment booking, and ad funnel systems into a cohesive growth plan.
Smooth Shopify Launch: The site was migrated with zero downtime, all content transferred cleanly, and third-party booking tools seamlessly integrated.
Meta Ads Activation & Expansion: Post-launch, we implemented Meta advertising funnels tailored for fashion commerce, supporting both Turkish and Middle Eastern audience segments.
