DATE
01/04/2023
Her Story Official
Herstory, which started out as a luxury design jewelry brand, was founded in 2013. It is inspired by the American Feminist Perspective “Herstory” philosophy, which first emerged in the 1960s and emphasizes the role of women in life.
Shopify Website Design
Meta Growth Marketing
Services
Shopify Web design
Category
Luxury Jewellry
Client
Her Story Official
Analysis - Performance & Responsiveness
As a luxury jewelry brand entering the e-commerce world for the first time, Her Story Official needed a digital experience that matched its refined identity. We transitioned the brand from an outdated system to a premium Shopify structure focused on performance, elegance, and full-device adaptability.
Performance
Fast Loading Speed: Optimized high-resolution visuals and minimized code ensured swift loading without compromising visual quality.
Optimized Architecture: A clean front-end and lightweight backend provided seamless transitions and efficient product browsing.
Scalability: Shopify’s infrastructure now allows Her Story to scale confidently, including plans for international expansion.
Responsiveness
Mobile-First Design: Every element of the site adjusts gracefully to screen sizes — from mobile to desktop — maintaining luxury consistency.
Intuitive Navigation: The user journey was redesigned to be smooth, allowing customers to explore collections without friction.
Problem - Site and Service Improvement
Before working with PlufDigital, Her Story Official operated on a complex, rigid e-commerce platform with no online sales history. The previous system lacked flexibility, visual cohesion, and marketing infrastructure — blocking conversion and digital growth.
Site and Service Improvement
Outdated Platform: A heavy and non-conversion-friendly backend made content and layout updates difficult.
Lack of Mobile Optimization: The previous version offered poor mobile usability, limiting engagement and trust.
Ineffective Checkout Experience: The cart and payment flows were clunky, lacking a streamlined process for customers.
Full Shopify Migration: We rebuilt the site from the ground up using a premium theme, optimizing every component for performance and conversion.
Shopify Payments Integration: A seamless and reliable payment infrastructure was implemented to handle both domestic and future international transactions.
Solution - Communication and Deployment
PlufDigital partnered closely with Her Story Official throughout every step — from redesign and migration to paid campaign setup. Clear communication, iterative feedback loops, and end-to-end deployment ensured a smooth digital transition aligned with the brand’s high-end identity.
Communication
Collaborative Process: Weekly check-ins, brand-guided design decisions, and transparent timelines allowed us to move with clarity and speed.
Vision Alignment: All design and functionality decisions were rooted in Her Story’s core identity and customer expectations.
