DATE
30/10/2024
Inspired Cocktail
Inspired Cocktail aims to showcase its signature creations crafted in its very own cocktail lab. Each product is non-alcoholic and made with premium ingredients and fresh fruits. The brand’s mission is to make the at-home cocktail experience enjoyable while introducing unique flavors and constant innovation.
Shopify Website Design
Meta Growth Marketing
Services
Shopify & Growth Marketing
Category
Food & Beverage
Client
Inspired Cocktail
Analysis – Performance & Responsiveness
Inspired Cocktail is a bold, experience-driven brand offering non-alcoholic, lab-crafted cocktails made with fresh fruit and premium ingredients. The brand’s goal is to make cocktail-making fun, accessible, and surprisingly flavorful at home. However, when we met, the existing Shopify theme failed to communicate the freshness, creativity, and premium positioning that defines Inspired Cocktail.
Performance
Theme Rebuild for Storytelling: We redesigned the website from the ground up, choosing a modern and expressive Shopify theme that gives each product space to shine with vibrant imagery and structured flow.
Optimized User Journey: Clear product categorization and intuitive navigation helped users explore flavor collections and discover the brand’s value proposition more easily.
Technical Performance Upgrades: Faster load times, optimized mobile layouts, and simplified checkout flows now support a smoother path to purchase.
Responsiveness
Mobile-First Reimagining: Considering the high mobile traffic, we prioritized vertical product displays, tap-friendly interactions, and fast load transitions.
Dynamic Visuals Across Devices: Whether on phone, tablet, or desktop, the site delivers the same playful, refreshing experience Inspired Cocktail offers in every glass.
Problem
Although Inspired Cocktail already used Shopify, the design and structure of their website lacked visual appeal and failed to reflect the brand’s identity. As a result, engagement and conversion rates were underwhelming, and the uniqueness of the product line was lost in presentation.
Site & Service Improvement
Uninspired Design: The previous theme looked generic, with no emphasis on the sensory and innovative nature of the brand’s offering.
Lack of Brand Experience: There was no digital translation of the “lab-crafted” concept or the fun, premium energy behind the product.
Brand-Aligned Theme Overhaul: The new theme is now vibrant, colorful, and bold — reflecting the creativity and quality behind each drink.
Product-Centric Layout: We gave space for storytelling, usage suggestions, and sensory cues, making the shopping journey more immersive.
Solution
Together with Inspired Cocktail, we created not just a visual identity, but a launchpad for brand storytelling and long-term growth. With a new theme live, we activated Meta campaigns focused on creativity and exploration — turning a cold audience into curious tasters.
Communication & Deployment
Collaborative Visual Strategy: Each page, color, and photo was carefully reviewed with the brand to ensure the final experience matched their lab-crafted ethos.
Tone-Driven Campaign Planning: Marketing messaging was tuned to reflect the product’s freshness and experimental charm, attracting new eyes with curiosity.
High-Performing Meta Ads Funnel: Our cold-audience campaigns featured playful visuals and highlighted the alcohol-free twist — capturing attention and sparking purchases.
Conversion Boost Post-Launch: Since launch, the brand has seen a significant uplift in site engagement and conversion rates, with strong initial traction in both organic and paid channels.
