DATE
21/01/2025
Cup Of Stars
We worked closely with the Raven Studio team to craft a visually stunning and highly functional websites.
Business
Agency
Services
Shopify & Growth Marketing
Category
Creative Agency
Client
Cup Of Stars
Analysis – Performance & Responsiveness
Cup of Stars is a fashion-forward e-commerce brand with a mission to make timeless and elegant womenswear accessible to all style enthusiasts. Though the brand was already built on Shopify, its digital presence lacked freshness and strategic clarity. We introduced a series of UX-focused design improvements and began preparing a new theme that better captures the essence of the brand while supporting performance at scale.
Performance
Targeted Layout Enhancements: We streamlined key page structures to reduce friction and boost clarity across the user journey.
Conversion-Focused Adjustments: Product organization, call-to-action placements, and filtering options were refined to guide users more effectively toward purchase.
Theme Redesign In Progress: A new, visually aligned Shopify theme is being developed to elevate the brand’s digital identity and conversion performance.
Responsiveness
Mobile-First Refinement: Considering the mobile-centric behavior of the target audience, we focused on touch-friendly layouts, improved speed, and clear visual hierarchy.
Elegant Adaptability: The refined UI ensures that the timeless nature of Cup of Stars' pieces is experienced consistently across devices, from phones to desktops.
Problem
When we began working with Cup of Stars, the brand was facing a significant drop in conversion rates. While its vision and product offering were strong, the existing website experience and ad strategy were not effectively converting new audiences.
Site and Service Improvement
Outdated Visual Design: The Shopify theme lacked elegance and flexibility, underrepresenting the brand’s aesthetic.
Weak Funnel Architecture: There was no structured system in place to capture cold audiences and nurture them toward purchase.
Strategic Design Refresh: We introduced design elements and page flows that emphasize the brand's timeless tone while supporting ease of use.
Cold Funnel Development: Through Meta Ads, we built a campaign structure focused on attracting and segmenting top-of-funnel audiences, significantly improving engagement.
Solution
Our collaboration with Cup of Stars is driven by long-term vision. Rather than quick fixes, we focused on deep strategic changes that reflect the brand’s identity while driving measurable outcomes. As we prepare the launch of a new Shopify theme, our ad funnel continues to evolve in parallel.
Communication and Deployment
Collaborative Workflow: With shared review cycles and transparent planning, we worked alongside the brand to define digital priorities and build forward.
Creative-First Strategy: Each change — from campaign visuals to on-site styling — was aligned with the brand’s sense of elegance and simplicity.
Funnel Enhancement & Scaling: Our cold-audience Meta Ads helped rebuild the funnel foundation, increasing qualified traffic and revitalizing sales performance.
Theme Launch Preparation: A fully customized, performance-optimized theme is in development to support both the brand’s aesthetic and future marketing needs.
